The Complaint Dept. is Open from 12:01 to 12:02, M-F
No one likes bad press. But bad press from a search engine really hurts. Of course the best tactic is to get many, many good articles online to rise above the bad ones. That takes time, though.
Enter a service called Complaint Remover. (Take a look at the pic of the guy with his head in his hands. Oy.) Their method? It’s not particularly scientific. As they state, “The immediate goal of our service is to stop defamation by positioning links on the Search Engines and by appeals to law to remove negative information. We send cease and desist letters and if necessary, file legal actions against the perpetrators and Internet service providers contributing to the unjust defamation of our members.”
Wow. Sounds like a lot of expense and trouble. What do you think? Should you try to remove the bad content or populate with more good? Hmm, what’s a marketer to do?
Comments
Is the adage true, all press, good or bad, is a good thing?? I'm a marketing/PR neophyte, but a vet in the legal industry, and in law the question about whether or not something is "hurting" the other person comes down to the question of "what is the damage?", i.e., how much does it cost? Something to keep in mind when weighing all facts...
~HK
Posted by: Helene K. | May 28, 2008 07:29 PM