Serious Blogging...Seriously
So, I’ve been asked to write a book on blogging for your business (well, it’s a proposal for a book on blogging – if you are familiar with the 'hurry up and wait' world of publishing, you know how that goes).Anyway, I’m trying to make it different from the bizillion books on business blogging already cramming store shelves. My first step was to put out some questions on discussion boards, asking why blogging was good for their business. Most of the answers were decent – speaking engagements, fortune (yeah, right) and decent exposure to key audiences at a great price.
My next question was more pointed. I asked, “How do you measure blogging success?” Now, here’s the kicker – very few people had a real answer. Most responses were basically, “I like to think people are having a good time reading it.”
So, here’s my thesis … blogging for your business should be taken seriously. Start with a real life marketing plan, invest the time and measure, measure, measure. Resist the urge to post a picture of your cat (ah hem, THAT's not my cat). This is your livelihood folks.
Any ideas from you about what to tell the nascent business blogger?
