Reading the Resume
Would you hire a marketer with a so-so resume?
I'm not talking the big picture "resume," as in the sum of all that person has done throughout his/her career. I'm talking the actual type and paper resume.
A marketing professor I met today says he asks his students to submit a resume and cover letter on the first day of class. That way, he knows two key things about the person: 1.) their background 2.) their ability to market. I love this idea! Great marketers should have outstanding resumes, don't you think?
PS: At the same meeting, another marketing professor, Nance Rosen, handed me her book as her business card. Fantastic! That speaks ... ah-hem...volumes.
Comments
Yeah i agree to the fact that marketeers should have an outstanding resume. Along with their job it should highlight how there efforts have helped in making a product/service/company profitable with real life examples. A marketeer should grab every chance to promote his/her product/service but he/she should also be aware of the limitations.
Posted by: Vikram Deo | May 7, 2008 08:30 AM