Not the Internet Generation, But Nevertheless Thoroughly Tied to It
I wasn’t born in the time of the Internet. But I learned a lot about it early on… ok, co-opted it and pretended it was first nature to me, when perhaps I am truly a generation or so removed.Apparently, Pepsi understands me. Have you heard of Tava? It’s a line of no-calorie, carbonated beverages. It’s not to be confused with Teva, Lava, Kava or just plain java.
Pepsi’s using online to sell Tava. But they’re not targeting the I.M.-ing crowd. They’re targeting older folk who are tied to the Internet for e-mail and all else that the Web makes available. In other words, it’s for those who are hooked to their lap tops and iPhones, but not always for pleasure.
Welcome to my world. Think I need a drink to calm my nerves … ahh, Tava!
