The Wheel of Blog Publicity
My friend Ben Singer used to say that the best way to stay ahead in public relations is to put all your key audiences on a giant wheel in your office (you know, shareholder, media, customers, suppliers, etc.). Then, every day you spin that wheel to make sure you’re tending to all their needs. I like this imagery – it tells you what a typical day in the life of a public relations professional is like.
Now, here’s another wheel – the wheel of a blogger. Hans Viens’ article “Secret to Developing a Popular Blog” is brilliant because it simply says you have to tend to all these publics to ensure blog popularity:
1. The blog community channels
2. The authority based channels
3. The social media channels
4. The search based channels
5. The advertisement channels
6. The offline channels
Read the whole article for more explanation. It’s worth it.
