Youth Market Revealed
Here is "Youth Market 101" for those of us no longer ... ahem ... all that young. It's a great slideshow fromw MTV Asia available on Slideshare (my new most favorite site).
Biggest insights: TV isn't relevant for the younger demographic. Sure, they watch it, but it's not a part of their lives like spending time on line, listening to music and communicating with others.
Also, youth don't troll the Internet. They spend their time on a few select sites. So, if you aren't "there," you aren't "there." The best sites are the youth-market's prime time. Hmm. Interesting, yes?
