The Face-Off: Web v. Blog?
I’m asked this question quite a bit … should a small business create a blog or a Web site?
Every business needs a Web presence. It’s simply the cost of doing business. You need a way to have customers find out more about your organization and how to contact you. Ideally, you’ll have both a Web site and a blog. But if you want to commit to one or the other, here’s the low down.
Web Site – Web sites (or at least a url) are expected of most businesses. You really do need an easily-to-navigate site if you want to satisfy customers. The only problem with Web sites, however, is that they’re typically expensive to set up since our standards for design have been upgraded way past those early templates. And changing up the content is a chore. So, that leaves blog…
Blog – What if you just had a blog for your business? Is that crazy? Not really. After all, you can put all the basics in your “About Me” section and it's important to make the rest of the content easy to search and find (this is key). Therefore, you can leave the rest of your content to your daily (yes, daily) blogging. It’s cheaper, so much easier to set up and infinitely easier to update. So, if you’re willing to put in the daily (yes, daily) work of blogging, you can probably get by with just a blog.
To sum: Web site is more difficult to set up, but you don’t have to change every day and generally, they’re easier to use for the customer. Blogs are easier to set up, but you have to keep it current all the time.
Which suits your business? Ah ha, that’s for you to decide.
