Things Aren't Going Better With Coke
Yikes. Not all is going well for the folks at Coke. Take a gander at the red can introduced by Pepsi to celebrate the Beijing games. Hey, isn't Coke the red guy in this competition? And hey again, isn't Coke the official sponsor? So, how come Pepsi can horn in on the show? Guess all is fair in love and sports.
And consider the problems with sponsorship when all eyes are on Tibet and Darfur. It leaves all who rushed to get in on the Olympic action with a huge dilemma -- get the attention of the globe's most populous country or raise the ire of a world aware of human rights issues.
For more heartburn, consider this blog on Coke's global policies. Yikes. I think I'll have a V-8.
