MarCom Maven

Well, bravo to Starbucks for coming up with “My Starbucks Idea.” It’s sort of a social media site where you can suggest your uber-cool concept for continuing Starbuck’s hypnosis on the American public.  (Isn’t that what your marketing dept. should be doing??)

But I digress.

Ok, here’s my rant. How about cleaning up your grotty storefronts (Orange, CA on Main St., north of the 405 Freeway)? Yuk. Nasty straw wrappers and errant napkins that have wiped the mouths of who-knows-whom. Today’s Starbucks are filthy. They no longer smell like lovely coffee, but look, smell and feel like every other fast food joint.

Starbucks was originally supposed to transport the customer to a tiny coffee shop in Italy. Today, its just another wake up call that America’s standards have sunk. We are a Fast Food Nation with little sense of community or pride.

Harsh? Maybe a bit… What do you think?