Market Like Madonna
I love this woman. Madonna is one damn good marketer. I loved her the moment I heard the ultra-slutty "Like a Virgin" performed in a wedding dress. I loved her when she did the cone-bra thing. And I love her now -- 49 and, come on folks, still hot.
Sure she's not the greatest singer and her songs aren't exactly art. But she is one amazing marketer with her finger on the pulse of our culture. She knows when to reinvent herself, change things up and, yes, surprise. That's what great marketers do. Bravo, Madonna. I'll download her latest song -- not for JT -- but for her. (Hope it's another "Ray of Light!")
