Is Enough Enough?
Before you go “just to buy stuff” at that large discount store with the red circles (rhymes with Margaret), read the David Report’s newest issue, “I Shop Therefore I Am.” It’s a free download and very worthwhile.It questions whether or not we have reached the point of over-consumption. At what point does all this “buying stuff” make us stressed out and unhappy?
As the piece suggests, marketers need to think about providing an experience or a service…not just a thing. Is it possible that giving will be more important than getting?
Very interesting food for thought. Makes me wonder, “Do I really need another Jimmy Choo?” "Aw, that was unfair, Susan," my inner voice (the one with the pitchfork) says to me. Choos are off limits in the over-consumption argument. Besides, ya can’t get Choos at that "Margaret" store.
