Death of Marketing Gravely Mistaken
Take a look at this discussion from the marketing blog interestingly titled, “From the Head of Zeus Jones.” It argues that marketing may be going away because everyone in an organization should be involved in the all important goal of “improving the marketing experience.”Well, call me “glass half full” gal (which explains photo), but I see this not as the end, but the elevation, of marketing. Now, everyone will be involved in the marketing goal. And let’s face it, folks, operations people don’t usually think like marketers.
Yes, there are organizations that think they don’t want the “hype” of marketing. But, news flash, marketer haven’t been into hype for years, Marketers are strategists that keep an organization from dawdling in the minutiae of operations. Marketers set the stage for the grand message, the bold differentiation, the all-important gut feeling (also called brand) that customers get when they think about your organization.
If you’re a marketer absorbed in operations, stop it…(believe me, I’ve been there and it’s not pretty. It’s not YOU!). Be a grand marketer, set the stage and do what you’re supposed to do. Your profession depends on it.
