Prius Pride
Think people who drive Prius cars are a bit full of themselves? Well, we have reason...
Marketing Charts reports.."Those who purchase hybrid vehicles tend to have much higher levels of education and report much higher household income; they are also about four years older than the average new vehicle buyer (54 vs. 50)."
Hybrid owners tend to be proud advocates of their vehicles, and they typically provide many more positive recommendations about their ownership experience than do other new vehicle buyers, JD Power said.
Separately, a psychographic profile of hybrid-car owners, developed by Mindset Media, found that people who drive hybrid cars are 78 percent more likely than the general population to be highly creative - or "Creativity 5s," in its parlance:
Yessss. Love dat car.
Comments
I totally agree with this. This report only corroborates what I have seen and experienced in person. Unlike other car owners who may merely like their cars or like to drive their cars, Prius owners love their cars. It's quite a different emotion and the only other example that comes to mind is the cult like following of the Harley-Davidson motorcycles. You can find my blog about this at http://priuspride.blogspot.com
Posted by: Dev | June 11, 2008 02:11 AM