Loving the LinkedIn
I am a LinkedIn addict. I think by this stage, I am far less than six degrees of separation from every one of you reading this entry. In fact, I’d say I’m about two degrees from most public relations professionals in the U.S. (This is not a brag, it is just my marveling at such an incredible tool.)LinkedIn is the grown up MySpace. And the coolest part is you don’t have to scratch your head to find a favorite song to play when the page opens.
So, how do marketers use this wondrous new tool? Besides the obvious networking and recruitment functions, it’s got some other potential. For example when (note “when,” not “if”) my book publishes, I’ll let all my umpteen contacts know. And it’s a great way to hyperlink to your organization’s site or blog. But there’s got to be more…Anyone using LinkedIn in an innovative way?
Excuse me, I need to go add some new contacts…
