Good for CBS! Good for Bloggers!
Read this from Marketing Conversation:CBS Television Stations announced the launch of a great step in the direction of web based mainstream and citizen generated news. They are launching the CBS Local Ad Network in which local stations will syndicate new content to local bloggers and social media sites. This news will be delivered via news widgets that will link to video and text news of the local stations.
In exchange for hosting the widgets, the bloggers will receive a share of the local ad dollars that are sold by the station.
Yeah! This is very good news. Not just that bloggers will have something besides the paltry Google AdSense to make some scratch, but it just makes sense. CBS will extend its brand and try a new model of media. Love it! Great deal for all!
