Talk to the Doll?
Yeah, yeah, yeah...we've heard the Seth Godin walking, talking "new marketing" guru preach about stuff like customer service, product developement, et. al. In fact, ad naseum.
But I'm not 100% converted. Organizations that don't do enough self-promotion lose touch with the cutting edge. The "we don't need to do traditional marketing" approach is not only arrogant, it slows growth and makes the company stagnant.
Imagine a company with great service, better products and a fast-forward messaging approach. Now, isn't that a whole lot better? Don't believe me? Well, you could talk to the doll...
