Red is the Color of a Marketer
A long time ago, when I decided that mousey brown just wouldn’t cut it, I decided to change my hair color. Bombshell blonde? Alluring brunette? Roaring redhead?
There simply wa
sn’t even any question. I’m not a blonde. I’m an anxiety-prone Jewess. That doesn’t exude the confidence needed to go blonde. Besides, just about everyone goes blonde at one point in their lives (I live in So Cal). I wasn’t everyone, and I certainly wasn’t blonde.
Brunette? Yeah, that’s fine. However, it’s not for me. Brunette can be completely boring unless highlighted by something else unusual. I didn’t have all that much unusual going for me (Star shaped pupils? Domineering personality? Eyelashes out to the heavens? Nah….)
So, the choice was red. Yesirree, I became a redhead long ago and never looked back. Red is the color of just enough difference to stand out … and isn’t that what good marketing is all about? It’s not Anna Nicole or Paris or Gwen. It says, “Look at me” but not “I’m weird” (as in green hair) or “I’m beggin’ for attention” (as in pink hair).” Nope, red asks for you to notice and then make a decision. It's different, but sensible a la the wonderful Brenda Starr.
So I decided that red is the color of a marketer. Agree?
