Ick Factor
I suppose that I am just too much of a mom to appreciate this bit of guerilla marketing from Oz. Hubba Bubba's campaign to "keep Australia beautiful" encourages people to do something nice with their used gum rather than just spit it out on the street. They have implemented this poster campaign with "paint by numbers," asking chompers to stick their used globs on the painting instead.
Ick. Nuf said.
