Getting Smart About Communications
I was in San Antonio for four days, attending the International Association of Business Communicators (IABC)’s Leadership Institute. IABC is a trade association of 14,000 communicators from around the globe. That’s a whole lot of communication going on!
One part of IABC that many communicators don’t know about is the Research Foundation (disclosure, I’m on the RF board). Working with academics, the RF publishes a number of important studies on communications efforts in small and large companies, ethics, generational differences in communications and an annual salary survey. It’s good stuff. Check out their Web site.
