MarCom Maven

Interesting article on Call to Action Buttons on the Get Elastic blog.

Which of the buttons do you think was most effective? My “gut” would go with first column, third button down. It’s red, big and says “cart,” not “bag.” (I don’t like the word bag, maybe it’s a personal thing or something.)

But alas, I was wrong. The one that worked the best was the yellow button in the last column. Ok, that makes sense, too. After all, red is the universal color for “stop,” so I’m less likely to “go” to the checkout if I see it.  Yellow grabs attention, but in a nice way. And I like the little graphic of a cart. So, now you know….