Worst Brand Extension
There is something so awful about this, it really doesn't need a narrative. Brandweek named Precious Moments coffins as the worst brand extension of 2007.
Amen. Who on earth wants those doe doe-eyed creepy kids staring at you for all eternity? Not only is it inappropriate, it makes my toes curl up.
Also on the list ... Humane Society Dog Lovers Wine Club (28.4%) and Girls Gone Wild apparel (14.9%). Hold on.. Girls Gone Wild apparel? Doesn't that defeat the purpose of GGW?
