Vampires in Advertising
This is an interesting piece on “visual vampires” – those elements of an ad that distract from what is actually being sold.
The best example is that Wendy’s red wig ad. You’re attracted to the red hairpiece, but when you see the actual product, interest wanes. Other examples:
- Citi ad featuring a dog wearing dentures
- T-Mobile ad showing a man skiing
- A Hormel piece showing an exotic woman stretching
All drew consumers’ attention, but they failed to retain any information on the product at hand.
What’s the garlic for these vampires? Find something interesting about the product. Well, duh…but interesting.
