Marketing Buzz Keeps Ringing in My Head
Sometimes marketers have no idea how to market to marketers. What the heck were they thinking with this banner ad on the Adweek site?
First of all, you can't read the thing -- light blue type on light blue is never a good thing.
Then, there's the use of far too many buzz words -- "buzzmetrics" for one and what about CGM (even more off-putting, this is CGM 101 -- is that a new software?). And should we talk about "super users?" Super no, puhleez.
If marketers can't market to marketers, do we trust them with everyone else? I think not.
