I Predict
Ok, the maven is taking a swing at bat. Here are my five predictions for '08:
- 1. Did you ever notice that a super-intense green is practically brown? Going green won’t be hip anymore. You have to go brown. No more of this “pseudo-green stuff” in Neimans or even Target. Only naturally and locally made will do. If it’s not made within 20 miles of your home, forget it.
- 2. Smarter, better writing. All those striking entertainment writers aren’t going to stay out of work forever. They’ve got to go somewhere, and I’m betting advertising and marketing. Look for better written copy, which leads me to…
- A return to real advertising. Yeah, the kind we came to love in the mid 20th century. We’ve gone the gamut from “it’s not the ad, it’s the customer service” to “yeah, but also show me a great ad.” Ta da, great ads in new media are the next big thing.
- Single parents are the next big niche. There are just too many of them to be ignored. Their experience is the new norm.
- Everything Africa. The continent will emerge as the center of hip and cool. Yes, we know of the region’s troubles. But there are plenty of areas of Africa that are waiting to burst on the scene for fashion, design and marketing. 2008 is the year.
