"Chick" Doesn't Do It For Me
So, I’m reading this blog called Chickonomics and I’m hoping against hope that I’ll find something to get me past the use of the word “chick.” But I can’t.Sorry. The blog is fine and all. It’s just that I can’t get over “chick.” It’s supposed to be a nod to the fact that we “gals” all acknowledge “chick” can be used as a derogatory term. But if we use it among ourselves, well, maybe it’s ok.
I don’t think so. Call me a little yellow chicken hater, but I don’t like the word “chick.” It’s demeaning (just look up "chick" on Yahoo images and you'll get what I mean).
There’s a marketing lesson here. If you’re going to name your company, don’t use a word that can be interpreted as negative. It’s cute for some, but not for others. And why alienate when you’re trying to build a business?
