Small ... But Important ... Steps
The Brooklyn Brothers is an advertising agency that went out of its way to produce a “green” commercial. No, not a new spot for Prius…they actually made sure that in producing an ad, they left a very small carbon footprint.The agency employed an environmental consultant, ERM, to help develop a software tool to calculate their emissions. And they enlisted the cable network Versus to be our first advertiser.
Every aspect of the production was taken into account: from the round trip flights to the chemicals used in film processing to the power generators on set. The finished campaign of 12 spots is the world's first carbon-neutral ad campaign.
Hurrah for Brooklyn Brothers. Yes, it’s a small step, but every step with a smaller footprint counts.
