How to Move Your Astra
You wouldn’t advertise those cool Vans shoes in the Wall Street Journal. And you wouldn’t try to promote a “really cool retirement plan” on myspace.
Some products are just incongruous with the medium advertisers use to promote them.
So why does Saturn – yeah Saturn – feel compelled to advertise on myspace? Clearly the company is trying to reinvent itself with the Astra, a dull looking little vehicle.
The promotion invites users to take a test drive. But the copy is kind of odd (don’t “tweeze in your car!”) and the test drive is confusing.
Maybe Saturn should have gone for news radio. That’s about as big a yawn as the car.
Some products are just incongruous with the medium advertisers use to promote them.
So why does Saturn – yeah Saturn – feel compelled to advertise on myspace? Clearly the company is trying to reinvent itself with the Astra, a dull looking little vehicle.
The promotion invites users to take a test drive. But the copy is kind of odd (don’t “tweeze in your car!”) and the test drive is confusing.
Maybe Saturn should have gone for news radio. That’s about as big a yawn as the car.
