Bringing Spooky Back
Marketers are bringing spooky back. According to the New York Times’ Stuart Elliott, scary is the theme for advertisers this Halloween. That’s a nice change since six years ago when w
e were all scared out of our wits by 9/11 and needed a safer holiday to soothe our psyches. This year, all out horror is cool. Cases in point from Elliott:
e were all scared out of our wits by 9/11 and needed a safer holiday to soothe our psyches. This year, all out horror is cool. Cases in point from Elliott:- A skeleton is the star of a campaign for the Craftsman line of tools sold by Sears, Roebuck.
- The AMC cable TV network and Web site are promising "10 days of nonstop horror."
- The Bravo cable network will offer programs like "100 Scariest Movie Moments" and "Even Scarier Movie Moments."
- Six Flags amusement parks are advertising their annual Fright Fest.
- Sirius Satellite Radio is devoting a channel, named Scream 119, to "blood-curdling sound effects."
