Whereto Aliens?
One sunny aspect of the mortgage industry melt down ... no more LowerMyBills.com flash ads popping up all over your Yahoo screens. Yup, those dancing cowboys, aliens and apartment dwellers are getting harder to find.
Nielson estimaes that mortgage lenders have spent more than $3 billion since 2000 on advertising on television, on radio and in print. Bt the figure doesn't include Internet advertising, which, of course, was the denizen of LowerMyBills.com's most memorable characters.
I'm betting the aliens and cowboys return some day. They were too annoying to just fade into the void.
