Tear Down Your Site?
Take a look at this article by Clickz’s Sean Carton, “Do You Need an Actual Web Site?” Says the author, “Like it or not, how people view and use the Web is shifting. The Web was once seen as a series of linked documents or sites, but the search engines are changing the Web experience to one that's more akin to using a database than browsing do
cuments in a library. We query the database, find the information we're looking for, and (hopefully) access it. We don't read Web sites from beginning to end. We dip in, find what we're looking for, and get out.”
I tend to agree. Most of what we put on our sites isn’t useful to the typical consumer. It’s the content we want to post … or have to post, depending on where you sit in the organization. And no one … I repeat no one … reads a Web site from beginning to end.
If nothing else, the article should inspire us all to consider our metrics and keep our sites more relevant to users’ needs. Makes sense to me.
cuments in a library. We query the database, find the information we're looking for, and (hopefully) access it. We don't read Web sites from beginning to end. We dip in, find what we're looking for, and get out.”I tend to agree. Most of what we put on our sites isn’t useful to the typical consumer. It’s the content we want to post … or have to post, depending on where you sit in the organization. And no one … I repeat no one … reads a Web site from beginning to end.
If nothing else, the article should inspire us all to consider our metrics and keep our sites more relevant to users’ needs. Makes sense to me.
