New Coke is Hardly New
Sat through an advertising agency presentation the other day. It was filled with references to New Coke, Tylenol and Apple Computer. Trouble was the company being pitched was a small organization without any of the aforementioned’s budgets.
Wassup with marketing people? Do we constantly cite these tired old references to big company campaigns because we can’t think of anything else? Or have we developed this kind of knee jerk shorthand about our history? (Apple=good; New Coke = bad). None of the non-marketers in the room were following of even cared. The other marketers just closed up and thought, “Ok, I can sleep through New Coke.”
Marketers, our lexicon is tired. Get some contemporary examples or just don’t use them at all. New Coke, after all, was new 30 years ago.
Wassup with marketing people? Do we constantly cite these tired old references to big company campaigns because we can’t think of anything else? Or have we developed this kind of knee jerk shorthand about our history? (Apple=good; New Coke = bad). None of the non-marketers in the room were following of even cared. The other marketers just closed up and thought, “Ok, I can sleep through New Coke.”
Marketers, our lexicon is tired. Get some contemporary examples or just don’t use them at all. New Coke, after all, was new 30 years ago.
