Flash: Women Flock to TJs for Revolution
I like this article on marketing to women from Wonderbranding. Author Michele Miller is right. It’s hardly ever about price and almost always about the product or service.
And in some cases, it’s all three. I’ve recently found myself bypassing my much-closer Pavilion’s grocery store for the much-farther away Trader Joe’s. At TJ’s, I get price, service and food that isn't hydrogenated yukkiness, I'm here. (Granted, there are a few junky offerings
, but far less than anywhere else.) Plus, they’re always cooking up free samples. Yum.
I’m not the only TJ’s convert. That store is packed….with women of every age. Quietly, we’ve begun the food revolution. No more expensive junk on our tables. Just wait…
And in some cases, it’s all three. I’ve recently found myself bypassing my much-closer Pavilion’s grocery store for the much-farther away Trader Joe’s. At TJ’s, I get price, service and food that isn't hydrogenated yukkiness, I'm here. (Granted, there are a few junky offerings
, but far less than anywhere else.) Plus, they’re always cooking up free samples. Yum.I’m not the only TJ’s convert. That store is packed….with women of every age. Quietly, we’ve begun the food revolution. No more expensive junk on our tables. Just wait…
