Finish Up
Does this look familiar? It’s the Spanish architect Gaudi’s most brilliant cathedral. Gaudi was a master at new design. He introduced new archways and added fluidity to architecture never before seen. He experimented with gravity when designing his structures. To many, he is the father of modern architecture.Only one problem. Gaudi was run over by a train in 1926 before the church was finished. Because the structure was so ornate, it has never been completed (although some say it will be done in 2026). If you go to Barcelona today, there is still scaffolding around the building.
What’s the lesson for marketers? Always have an end in mind. I’ve seen highly creative ideas crash and burn because there isn’t a viable execution plan. Sure it may mean one less tower to the building, but you’ll have a completed effort. And that’s better than sticking around for almost 100 years with a lot of scaffolding blocking the view.
