But Do You Have a Basketball Court?
Here’s an interesting piece on the state of ad agencies. Should ad agencies be decked out ultra hip to impress clients?
Since I’m currently shopping agencies, this is a rather interesting thought. Personally, I’m rarely impressed by “cooler than thou” décor (makes me feel “less cooler than thou”).

However, I do agree that you don’t want to look like a Howard Johnson’s hotel in Des Moines. Plants that aren’t dead and a few things that aren’t plastic would be nice (note: ditch the plastic “in” and “out” boxes on desks).
Also, put some examples of your best work up on the walls. A few greats campaign are what’s most impressive to a new client. We want to believe that your magic can rub off on us -- and that you’ll want to put the same energy into our product.
Since I’m currently shopping agencies, this is a rather interesting thought. Personally, I’m rarely impressed by “cooler than thou” décor (makes me feel “less cooler than thou”).

However, I do agree that you don’t want to look like a Howard Johnson’s hotel in Des Moines. Plants that aren’t dead and a few things that aren’t plastic would be nice (note: ditch the plastic “in” and “out” boxes on desks).
Also, put some examples of your best work up on the walls. A few greats campaign are what’s most impressive to a new client. We want to believe that your magic can rub off on us -- and that you’ll want to put the same energy into our product.