The Brain-Wrapped Generations
Adfreak.com tells us that a new study says that preschoolers have been influenced by advertising to prefer the taste of food wrapped in McDonald’s packaging. Chicken nuggets, milk and even carrots tasted better to the children if they were accompanied by the Golden Arches, when compared to the same food in unmarked wrappers. Well, there’s no accounting for taste in the little buggers, is there? The article also suggests parents should “print a McDonald's logo onto some wax paper and use it to wrap up a salad, a few broccoli florets and an herb-roasted chicken breast.”
Ha, what if that preference lasts until later-in-life? Can you imagine bringing your Lean Cuisine to the office only if it’s labeled “Happy Meal?” Fortunately, by that time, I’ll be long-retired and not have to deal with a generation of hamburger-heads. I’m from the generation that’s convinced water in a plastic bottle is better for you than water from the sink. Yesiree, we’re all geniuses.
