Secret of Email Marketing
Email marketing is the hardest. That’s what Seth Godin observes and I have to agree. Few communications are a ephemeral as the email pitch. You either respond to it, or it is relegated to that bulging “delete” section of mail.
How to get a reaction? It’s not the subject line. (How many times have you deleted something that said, “Money for Life Without Working?” And personally, I can’t think of a better subject than that!) It’s the sender line.
Unless you have a relationship with your target, your email isn’t going to get opened, no matter how brilliant the prose. Good luck.
