Get Out Your Pencils, Get Out Your Books
I start teaching my marketing strategy class at University of California, Irvine, tonight. I’ve taught it once before, and it’s not easy. It’s case studies and financial data and trying to keep the attention of a classroom full of sleepy latenight students.I have to remind myself that teaching marketing is a good thing. Hopefully, I’m getting others interested in the profession. Hopefully, I’ll have a classroom full of marketers who are far better at this game than I am when the session is done. That’s always the goal.
