Bar Jokes for Breakfast
Trader Joe's private label brands are interesting because they feel compelled to write cute copy all over the box. Normally, this wouldn't bother me. After all, I'm the type of person who needs something to read during breakfast (heaven forbid I'd have to talk to someone over my fruit bar or cereal).
I've always wondered, though, why they put bar jokes on fruit bar boxes. My 10-year-old simply says, "I don't get this joke" whenever she reaches into the cupboard for her favorite snack. I'm happy that she and her "brat pack" aren't telling bar jokes, but perplexed why TJ thinks this is particularly clever.
