Take this McJob to the Boardroom
Have you seen McDonald’s new campaign featuring career opportunities at the burger joint? Th
e advertising spotlights the career path of the president of the eastern division who started 30 years ago with the company as a burger flipper. She talks about how she learned leadership lessons behind the counter, customer relations skills, sales techniques, etc. (just not anything about nutrition).
Besides trying to make the company look like it actually cares about training its employees to do more than utter “would you like fries with that,” the campaign is attempting to counter the use of “Mcjob” as a popular term. Unfortunately, both Websters and the Oxford English Dictionary have beat them to the punch and entered Mcjob into the lexicon.
So, moms, are we going to encourage our kids to work at McDonalds in order to build their resumes? Somehow I doubt it. Well, maybe if they just don’t eat the food, they’ll be ok…
e advertising spotlights the career path of the president of the eastern division who started 30 years ago with the company as a burger flipper. She talks about how she learned leadership lessons behind the counter, customer relations skills, sales techniques, etc. (just not anything about nutrition).Besides trying to make the company look like it actually cares about training its employees to do more than utter “would you like fries with that,” the campaign is attempting to counter the use of “Mcjob” as a popular term. Unfortunately, both Websters and the Oxford English Dictionary have beat them to the punch and entered Mcjob into the lexicon.
So, moms, are we going to encourage our kids to work at McDonalds in order to build their resumes? Somehow I doubt it. Well, maybe if they just don’t eat the food, they’ll be ok…
