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Is There an Expiration Date on Marketers?

Here’s an interesting article about baby boomers not retiring early, primarily because they can’t.  Ouch.  That hit close to home.

Having spent a good part of my early working years thinking I’d rather spend than save, I’m not exactly what you call “sitting on a pile of cash.” Now, staying on forever at a job is ok for some professions, but it makes me wonder … is a 70-year-old marketing director credible? How about a 60-year-old marketing director?


What do you think? Is there an expiration date on when marketers can still “talk the talk?” I’m hoping there isn’t (see agelessmarketing.com). I’m hoping that maturity has some merit in our profession. Thoughts?

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