Great Caesar's Ghost
There’s been some interesting writing about ghostblogging. Check out Shel Holtz’s piece. I agree with him. If blogging is supposed to be about “the real” story from “the real” source, why are p.r. people blogging their CEO’s thoughts? It’s not exactly honest.However, NOT ghosting does frighten many p.r. folks. I understand that. But you’ve got to get used to the new communications media, really. So stop getting all scared, fellow public relations cohorts and start facilitating – not managing – critical conversations. No more getting spooked. Looks like you’ve seen a ghost or something.
