Eye Spy
Here is something we've all been waiting for ... A Canadian professor has developed technology that allows advertisers to count the number of people who look at their billboards and screens. Roel Vertegaal's Xuuk eyebox2 is a $999 portable device with a camera that monitors eye movements and automatically detects when you are looking at it from up to about 35 feet away.
Boy Howdy. If you thought those weird statues at Disneyland's Haunted Mansion were creepy when they followed your line of sight, this takes the technoloy 40 years later. Marketers can even track who is looking at what in a supermarket. Hmmm. Gives new meaning to, "What you lookin' at?"
