MarCom Maven

I finished teaching another marketing class last night. The final class is always presentation of student projects, which can sometimes be a very cool thing.

The project that got the most applause was one from a student from Japan. He presented a marketing plan for introducing those high-tech Japanese toilets to the U.S. Yes, he's referring to those appliances with seat warmers and all kinds of flushing options (see pic of controls).  He did a good job and he’s right – the U.S. public will buy anything if convinced they need it.  However, at $1 to $2,000 a unit, not sure Americans would rush (or flush) to have one.

Also impressed by marketing students Sheri and Ryan who established gosightsee.com. Take a look at their site and blog.