Adventures in Underwear
The British are so grand at awarding each other all kinds of honors. I love this story about lingerie tycoon Joe Corre rejecting his Most Excellent Order of the British Empire (MBE) award, which is an order of British chivalry.This story is intriguing on a number of levels. Here’s a panties merchant who is being honored for his chivalry. Plus the panties guy is the son of Malcolm McLaren of Sex Pistols fame. Somehow I can’t picture Sid Vicious palling around with a guy who makes zillions on upmarket underwear.
Once again, the truth is stranger than fiction, especially among the coolest marketers. Good going, Corre.
