Those Who Market Also Teach
Kathy Sierra has some great insights about the connection between teaching and marketing.
As she says, if you want passionate users, you should educate them. And if you want passionate learners, you should sell them.
To quote Sierra, "If ever there were two groups who ought to trade places--and especially research -- it's teachers and marketers. Our mantra here is, "Where there is passion, there is a user kicking ass..." and by "kicking ass" we mean "being really good at something." In the post-30-second-spot world, the marketing department should become the learning department. Meanwhile back in schools, teachers should become...marketers."
Love it! Maybe that's why I like teaching marketing so much. Tis extremely powerful to teach that which is your passion...
