SEO Your PR
Here’s just a little review for the public relations folks among us. Are you search engine optimizing your press releases?Sometimes we overlook the fact that our releases have a life not just on editors’ desks, but on Google or Yahoo News as well. A well-optimized release can be seen by millions of visitors, including journalists searching a story.
How to optimize your release for extra mileage? I really like Laura Cunningham’s ridiculously easy four steps:
1. Research keywords for your target audience/subject matter
2. Add keywords to the press release to create keyword-rich content
a. Add keywords to your H1, header tag
b. Add keywords strategically within your press release copy
c. Add keywords in links back to your site
3. Make sure density levels are appropriate (recommend 8-15% overall density)
4. Make sure your optimize the first 250 words of your content
Voila! Let me know how you do.
