Save Your Dollars, Folks!
Hold the full-page ad buy! According to studies released at the Poynter Eyetrack07 conference
, bigger might not always be better for full-page ads. To quote: As powerful as full-page ads are in broadsheet, an ad between half a page and a full page in size is equally, if not more, powerful.Yeah! For years I’ve been saying that a full page ad will get less attention than an island or junior page. Makes sense, huh? People will look at a page with some news, rather than one with no news?
Ok before I do the vindication dance, I’d just like to also add that print buys are probably worthless at this point in time. Spend your money online or in broadcast media. Just one humble maven’s opinion…
