MarCom Maven

   I recently read how Nintendo gave up control of marketing the Wii to the social media community. As one of the marketing officers stated, “We are a controlling company. This was a big deal for us.”

So for every company that publishes blogs and then deletes the negative comments, learn a lesson from Nintendo. Sometimes you just have to take a leap of faith.

Word of advice for Nintendao, et. al. It’s great to rely on them for word of mouth, but don’t forget to respond to their comments and concerns. It’s a two way street in this brave new world, you know.