Marketing What Folks Don't Want
For a very short time in my distinguished (?) career, I marketed hospice services. My job was to visit oncologists and convince them to recommend the services for some of their less (ah hem) successful patient cases. I quit after a month. I was five months pregnant at the time and considered the whole strategy a bit ghoulish.
However, I didn’t exactly get off of the “marketing stuff people don’t want” bandwagon. Having spent the bulk of my career in healthcare, I can market a mammogram or prostate exam as well as the next marketer. Heck, I can even convince smokers to take a CT scan of their lungs.
I’ve always wondered how I’d do at marketing funeral homes. Would I repeat my hospice squeamishness or go for it with the gusto that I marketed Stroke Centers? For those who market funeral homes, check out Lane and Company’s marcomkits.com. It’s pre-packaged spots for getting people to think about what they really don’t want to think about.
