Green is Blue and Red
Is “green” red or blue? In other words, does environmentalism have a political party anymore? I’m thinking the answer is no – at least I’m hoping the answer is no.The time has come when environmentalism is everyone’s issue, which is great news for marketers working for highly traditional organizations. Years ago, it may have been that saving the earth was considered politically-charged. Now it’s just a necessity.
Take British Petroleum. It’s not exactly the most liberal-minded company. But they changed their name to Beyond Petroleum and started doing a range of innovative activities. For example, in 2007, they announced that they would spend 8 billion dollars over ten years to research alternative fuels. Additionally, BP unveiled its Helios fuel station in Los Angeles, a “living lab” for green technologies.
So, if BP can go green, so can your organization. Who knows? Maybe you’ll be the impetus to help your organization save the planet. That’s not a bad thought whatever your political alliances.
